In this advert that can be viewed on their Twitter account a variety of parents and family members can be seen assisting young people prepare for a pride event.
In one segment a woman is shown helping to bind her daughter’s breasts.
No Estes Solx – “Not alone” the advert chimes to the soundtrack of “You’ll Never Walk Alone” – unless apparently you object to this portrayal of the female body as some sort of problem at best to be disguised and mutilated or at best mocked by men through their attempts at imitation.
I find this utterly repulsive. Not only is such self injurious activity is shown in such a prosaic way but that women are shown actively participating in our erasure.
Perhaps for their next advert they could show a woman scoring drugs for her child, or assisting purging. Maybe buying a trans coloured baseball bat?
Why must some self-harm be seen as progressive?