Tonight a friend drew my attention to this Uber advert:
The storyline is the endearing tale of a man in a dress that gets in his Uber then apparently upon discovering that his driver is a woman uses the Uber emergency button to call 911. No really…
I cannot be alone in wondering what the actual hell is this advert actually suggesting?
Is this an example of the ‘literal violence’ we hear so much about? Did the driver smile in the wrong way? Was she caught being female on the sabbath? Does Uber actually think that their female drivers are actually that much threat to men (in or out of dresses?) .
I’ll leave you to speculate…
I have asked Uber for clarification on Facebook, I await an answer.
(Please note: it was calling out male violence against women that got me permabanned from Twitter so if this is the way I leave WordPress it’s been fun, YouTube is next!)